If you haven’t heard you must be living under a rock – Misty Copeland is the NEW face of Under Armour! I know you are probably saying “Wait, isn’t she a ballerina and isn’t Under Armour sportswear?” You are very correct but obviously they felt Misty Copeland was the perfect person to promote their brand. She is signed to be featured in their largest marketing campaign to date of any female athlete or otherwise.
“Misty Copeland is a game changer,” said Leanne Fremar, Under Armour, SVP and Executive Creative Director, Under Armour Women’s. “Just as Under Armour is changing our consumer’s expectations around performance gear by infusing it with style and design, Misty is changing the world’s view of what it means to be a world-class ballerina. She brings a modern athleticism to a very traditional art form and pushes the boundaries of the status quo definition of the word ‘athlete.'”
We here at Femme Fitale Fit Club are very proud of her and so are the very many little girls and women of color who see her breaking barriers, gaining ground and helping them realize anything is possible with perseverance, talent and drive! Congratulations Misty!!!
Read all about Misty’s Swan Lake debut with the Washington Ballet. She just keeps doing it!!!! Full article HERE.